Tetra Pak – Harnessing the Power of A.I.


Hello Tetra Pak friends, customers, and partners!
Thank you so much for allowing me to share the stage at Tetra Pak’s Customer Innovation Week 2024. As promised, I have made this page with a few resources which may be helpful. Here, you will find the following items.

– a downloadable PDF of the most important slides
– a video so that you can watch the talk again (this video expires on Mar26)
– an A.I. summary of the talk from Otter.ai

If you would like to discuss booking Dan for an event like this with your team, please reach out at the contact information at the left or discuss with your representative at SpeakInc or MC2.

Dan Chuparkoff

Innovation and A.I. Keynote Speaker
CEO & Founder, Reinvention Labs

Innovative Team-Transformer from
Google, McKinsey, & Atlassian
dan@chuparkoff.com | 1.312.869.9777

PDF Summary of Slides from the talk at Tetra Pak Customer Innovation Week 2024

The FULL VIDEO of the talk was posted for audience rewatching purposes but has been removed.

This video was posted for audience convenience but expired and was removed on Mar 26, 2024

A.I. Notes from Tetra Pak’s
Harnessing the Power of A.I. Session

*These notes were created automatically by Otter.ai


AI's impact on work and society.

  • Dan Chuparkoff: AI will impact work in next 5 yrs like nothing before.

  • Dan Chuparkoff questions if AI is in a hype cycle, as people imagine a beautiful robot with levers and switches controlling the world, but AI learns from people and this description lacks specificity.

AI and its various forms, including recognition and generative AI.

  • Dan Chuparkoff argues that the term "AI" is too vague and leads to confusion, advocating for more specificity in AI projects.

  • Dan Chuparkoff explains the difference between recognition AI (decision-making based on past data) and generative AI (creating new content).

  • Chuparkoff uses airport security scanners as an example of recognition AI, and pre-trained transformers as an example of generative AI.

AI language models and their predictions.

  • Dan Chuparkoff demonstrates how GPT works by asking for the next word in a sentence and analyzing the responses.

  • GPT uses statistics to make predictions, with 40% of responses indicating "there" as the next word in the sentence.

  • AI-powered autocomplete in text messages and emails can be helpful, but not always right.

AI advancements and their applications.

  • AI is a "big spreadsheet" of probability, not a thinking entity, and its recent surge in importance is due to crypto hype and cheaper GPUs.

  • In 2017, Google created Google Transformer with 50 million examples of data.

  • In 2020, OpenAI released GPT-3 with 175 billion examples of content, which became a household name after a simple chat interface was added.

  • Dan Chuparkoff discusses the "big three" AI models: chat GPT, Google Gemini, and Claude.

  • These models are used for language generation, image creation, and information management.

Using AI in food production industry.

  • Dan Chuparkoff discusses AI innovations in food production, including AI-powered replacements for harmful ingredients and AI analysis of food structure.

  • When using chat assistants, you can improve responses by requesting that the chat ask you 5 questions before responding, to better understand user's needs and preferences.

AI's potential impact on work and the importance of understanding its capabilities.

  • Chuparkoff recommends being specific when referring to AI-related technologies, as they differ in implementation timelines and applications.

  • Dan Chuparkoff advises thinking of AI as an intern, providing instructions and reviewing work.

  • He introduces the "hierarchy of human expertise" to understand the relationship between humans and technology in the workplace.

Using AI to automate routine tasks and focus on high-value work.

  • Dan Chuparkoff explains the problem-solving pyramid, starting with issue discovery, then problem solving, and finally ingenuity.

  • AI is consensus-driven and can't solve the hardest, most critical problems, so it's important to prioritize those tasks above the white line in the pyramid.

  • AI can help manage words and information sharing, freeing up time for high-value work.

Using AI to improve global collaboration.

  • AI note-taker transcribes meetings in real-time, capturing action items and decisions made.

  • Dan Chuparkoff: AI enables global collaboration in diverse languages, transforming global communication.

  • Dan Chuparkoff envisions AI as a partner to democratize access to information and solve industry's hardest problems.

Thank you!